Meetings & Conferences
Client : P&G Beauty - Procter & Gamble
Project : P&G Beauty Show
Location : Overseas Passenger Terminal Sydney
The P&G Beauty Show consisted of a beauty seminar and exhibition area showcasing the entire range of P&G Beauty brands to invited industry delegates and the media. imagine Asia Pacific developed exhibition and display stands for 26 P&G sub-brands where each could exhibit and demonstrate their products separately.
Guests were ushered into a seminar area with a purpose-built fashion runway and stage where industry speakers presented the hottest looks and showcased their latest products. After the seminar, the stage backdrop was pulled back to reveal the exhibition area. Guests were invited to walk onto the stage and down the runway through to make-up, hair, men's skin care and perfume exhibition stands. Each sub-brand displayed and demonstrated its products.
The Fragrance Bars served up signature cocktails alongside fragrance samples and gave guests a place to unwind, conversing with P&G representatives in a relaxed social environment. Media rooms were also designed to emulate this relaxed environment while furthering the journalists' knowledge about the products.