Product Launches
Client : Cartier
Project : Caresse d'orchidees par Cartier Collection
Location : MCA, Circular Quay, Sydney
Cartier, the renowned French jeweller and watchmaker engaged imagine Sydney to create an exclusive product launch from initial design through to build and delivery.
The Museum of Contemporary Art (MCA) at Circular Quay, Sydney, was transformed into an exclusive and very private venue for the evening. From the entrance of the building through to elevators and up to level 6, the floor was completely covered in red carpet, emulating elegance and class. Lighting techniques, draped fabrics, superior catering and acoustic musicians created the ambiance for the night.
Four different alcoves were created to house different styles and portray different seasons to showcase the exquisite jewellery, which was flown in especially from Paris for this event. Models mingled with guests throughout the evening, exhibiting different pieces of the new range. A private room was built for guests to try on the jewellery, with the opportunity to purchase the items.