Exhibits & Displays
Client : Laubman & Pank (Luxottica Group)
Project : Lauby's Eye Mobile
Location : Perth, Melbourne, Adelaide and Sydney Royal Shows
Laubman & Pank is one of many sub-brands of the Luxottica Group, the world leader in the design, marketing and manufacture of mid and premium priced prescription frames and sunglasses.
imagine Asia Pacific were engaged to develop a more effective marketing outreach vehicle to replace the individual exhibition booths at Royal Shows - to increase Laubman & Pank brand awareness and provide free eye testing for children from four to 17 years old. The resulting 'Lauby Mobile' trailer would travel across the country not only to Royal Shows, but also spoke events such as schools, surf clubs (nippers, etc), shopping centres and Laubman & Pank store openings, attended by children and parents.
Inside the Lauby Mobile, a full eye screening clinic was built, at which final year optometry students from local universities were employed to screen children. The trailer has tilt up panels, bi-fold doors, stairs for easy access to the trailer and branded signage and flags.
imagine Asia Pacific managed all shows including the Sydney Royal Easter Show, Royal Adelaide Show, Royal Brisbane Show and travelling across the Nullabor to the Royal Perth Show.